Everyone loves a compliment — especially marketers, who light up when people say great things about their brand or products. As the former CMO of Dell, I know there are few things more satisfying than seeing positive testimonials from real people spread across the web in posts, tweets, and five-star reviews. These voices tell us we’re doing things right — and that we know what our customers want…. Read more
The evolution in the way we communicate has made a significant impact on our society and has turned the main sources of information and news around the globe upside down. Blogs have added to the radical change that is helping Web 1.0 to morph into Web 2.0. Now people not only want to obtain information, they also want to be part of the creation of that information.
An important proof point of this change was when Time magazine chose “you” as its celebrity of the year in 2007. This is but one example of how social networks have started to penetrate our society and alter the way we interact. The volume of traffic on Web 1.0 has now been exceeded by traffic on Web 2.0, showing an inflection point in the era of Web communications.
The positioning of brands inside of social networks seems to be an inevitable priority in the business management of our times. Every day, more people and brands join social networks such as Facebook, Twitter, LinkedIn, and others. At the same time, more and more people are waiting…… Read more